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Reputation & Media
Strategy, crisis response and the newsroom instinct — earned over 14 years.
signal over noise
Your story, heard by the right people.
PR strategy, media presence and digital content — from a former journalist who knows how newsrooms think.
AI concierge
Tell us what you need.
Speak or type — for example “I want to show up in ChatGPT answers” — and I will point you to the right solution.
Services
Three pillars. Zero noise.
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Executive Presence
Your expertise — written in your voice and confident in front of any camera.
In demand now
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AI Communications
Visibility where the answers are generated — before your competitors get there.
About
Journalist by training.
Strategist by calling.
Pavel Penchev
PR consultant · founder of prpenchev
I am Pavel Penchev, and I have stood on both sides of the microphone: for years I asked the uncomfortable questions — as a journalist and host of a live current-affairs show. Then I answered them, as chief expert at the press office of the Council of Ministers. Today I do the same for business: I get you heard, stand beside you in a crisis, and keep you visible in a world where the answers come from AI.
At the Council of Ministers I was part of the team behind the media operations of events at the very top of the protocol scale: visits by the Secretary General of NATO, the EU–Turkey leaders' meeting in Euxinograd, the programme of Bulgaria's 2018 Presidency of the Council of the EU, the visit of Pope Francis in 2019, and a series of intergovernmental meetings.
A degreed journalist (Media and Communications, UNWE) and certified digital marketing expert (Columbia Business School, NYC). Behind me: campaigns for Coca-Cola, Disney, Dr. Oetker and Kotanyi. I work with clients across Europe — in Bulgarian and English.
career signal
- UNWE: degreed journalist — Media & Communications
- NEWSROOM: journalist & live TV host
- GOV: chief expert, government press office
- NATO · EU: state visits & summits
- NYC: Columbia Business School
- CLIENTS: Coca-Cola · Disney · Dr. Oetker
- TODAY: PR for the AI era — signal over noise
0years in media & communications
0delivered projects & campaigns
0happy clients
Trusted at the top
My media expertise at events of the highest rank
NATO · 2018Press conference, official media statements and full media liaison for the visit of the Secretary General of NATO to Bulgaria — accreditation, coordination and relations with national and international press.
EU PRESIDENCY · 2018A series of high-profile media events within the programme of Bulgaria's Presidency of the Council of the European Union — from concept and logistics through to coverage.
THE VATICAN · 2019End-to-end digital presentation of the Apostolic Journey of Pope Francis to Bulgaria: the official website with real-time photo and video from every event, plus media events in Sofia.
EU–TURKEY SUMMITComplete media operation for the EU–Turkey leaders' summit, with accredited journalists from across Europe and Turkey — a meeting of critical importance for regional security at the height of the migration crisis.
Contact
Let’s talk about
your story.
A 30-minute conversation, no strings attached. You will leave with at least three ideas. The form below is the only channel — it lands directly in my inbox, and spam never does.
Office25 Georgi S. Rakovski St, 1000 Sofia, Bulgaria
TODAY'S SIGNAL